How Parle plans to capture the premium category

The home-grown biscuit brand looks to get inside the customer’s mind as it steps outside the boundaries of its mass-market identity How does a budget brand  leverage its mass following......

Sunfeast targets the creamy layer

 In July 2003, ITC forayed into the biscuits market with its Sunfeast range of glucose, marie and cream biscuits.Twelve years since, ITC is now well ensconced in the biscuits space, a segment......

Julia Eats, Prays, Loves (and goes home)

For the longest time, I thought the 2006 bestseller Eat, Pray, Love was a sequel to the 2004 bestseller about punctuation Eats, Shoots and Leaves. Now I am enlightened. One is about the search for......