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Colas won't show; they just tell

In troubled times? Well, read the fine print as print media emerges as the big saviour for brands facing troubled times for various reasons. See for yourself: according to AdEx India, a division of......

Repeat telecasts on prime-time TV? It's true

General entertainment channels like Star, Sony, Zee, NDTV Imagine, 9X and Colors have directed their programming teams to begin repeat telecasts even on prime-time beginning November 10, causing......

IIM-A offers dabbawalas food for thought

A group of students at Indian Institute of Management-Ahmedabad, India's most prestigious business school has won a case study competition on introducing innovative marketing techniques for......

Advertisement slump worries agencies

Media-buying and advertising agencies are a worried lot. The last quarter was bad for them with overall advertising, across all media, dipping by 10-20 per cent. Some of them fear that if the......

Job shifts plague ad world in the new year

Job shifts in the advertising industry have begun, with almost 15 senior- and middle-level management people making a move in the first five days of the New Year. The prominent people who have......

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Starcom Mediavest Group

News for Starcom Mediavest Group

Colas won't show; they just tell

Repeat telecasts on prime-time TV? It's true

IIM-A offers dabbawalas food for thought

Advertisement slump worries agencies

Job shifts plague ad world in the new year

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