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South Asia Of Ogilvy Mather

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Insurers bank on celebrity appeal

 Vijay is the name of the character that Amitabh Bachhan has played in many of his movies. In most cases, Vijay belonged to the underprivileged class. It's a curious coincidence that the megastar......

Pandey brothers, 1st Asians to receive Cannes lifetime award

 The brothers, who began their ad journey a decade apart from each other, Piyush in 1979 and Prasoon in 1989, will be the eighth recipient of the award. Their collective experience in Indian......

Oh no, I'm being watched online! And so are you!

You could be emailing a family member to tell them you have piles (God forbid!) and up pops an ad for an ayurvedic remedy, writes Sumanto Chattopadhyay. I just received and then forwarded an email......

Ad gurus upstaged by new names in Asian rankings

 It would be natural to expect creative ad honchos like Prasoon Joshi, Piyush Pandey or R Balakrishnan (Balki) to enter any elite list of top creative people in Asia. But, according to the latest......

O&M India arm is an offshore hotspot

 Ogilvy and Mather (O&M) India, the advertising agency, is fast emerging as the offshoring hotspot for O&Ms across the globe.O&M, one of India's top ad shops, has been offering O&M outfits worldwide......

Lyricist Prasoon Joshi on Delhi 6 and Rahman

 Prasoon Joshi, who was in New York recently for the world premiere of Delhi 6, admits that writing lyrics isn't the only challenge he loves while working on movies. He loves to collaborate on the......

How Dalmiya revolutionised sports broadcast in India

 IMAGE: Jagmohan Dalmiya changed BCCI’s face forever. Photograph: PTI The Board of Control for Cricket in India (BCCI) is the richest cricket governing body in the world, but there was a time......

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GUJARAT, HIMACHAL GO TO POLLS

 The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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