A top source in OneAlliance confirmed they were looking to join the JV. He did not give details.
The announcement was made by SPTI President, international networks group, Andy Kaplan. Bengali films and telefilms and is available in West Bengal, Tripura and some parts of Assam and Orissa.
Encouraged by the the high viewership for the ongoing Indian Premier League cricket matches, official broadcaster Sony Set Max is expecting to sell its remaining inventory of 10-second advertisement spots for the semi-final and final matches for over Rs 10 lakh (Rs 1 million).
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