Sony Computer Entertainment is likely to sell 350,000 units of PlayStation in India by the end of 2010, 45 per cent more than last year. In the previous year, it had sold 240,000 units.
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The move is part of the company's plans to expand its hardware, services and ICT systems integration and distribution business.
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Sony is hopeful of growing the fledgling Rs 410 crore console gaming industry in India with games that will be developed in India and will be essentially based on Indian storylines. The journey has begun with the launch of the first India developed game for the PS2 platform, Hanuman: Boy Warrior, which is based on the hit Indian animation film Hanuman.
Sony Computer Entertainment, an arm of Sony Pictures, is planning to increase its console-based business in India.The company - responsible for the distribution, marketing and sales of PlayStation - opened its India office four months back and is now getting its strategy in place to offer variety and a better experience to gamers.
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When it comes to pricing of consoles, Indian gamers have never had it so good. Be it Sony's Playstation, Microsoft's Xbox or Nintendo's Wii, prices have steadily declined in the last 12 months. Arun S Ravi, an avid gamer who has represented India at the World Cyber Games, says: "There are many options available for Indian consumers who always seek value-for-money in every purchase."
To attract Indian women, companies are coming up with games specially designed for them.
Nintendo's new gaming console is giving gamers bruises and cuts apart from pushing them to break their living room lights and TVs.
While Formula One rivals compete in virtual grands prix and various esports series during the coronavirus lockdown, six-times World champion Lewis Hamilton has been busy racing against himself. The Briton has been a keen gamer since boyhood and for some years a brand ambassador for the Gran Turismo franchise on Sony's PlayStation.
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