One of the oldest living brands in the country, Horlicks has been innovative in its approach, which helped it survive intense competition After 84 years in the country, a brand that is still......
Increased price control over branded generic medicines has affected its profitability GlaxoSmithKline (GSK) Pharmaceuticals is scouting for acquisitions in the domestic market for the first time......
The world's biggest drug maker Pfizer Inc has offered about Rs 680 crore to raise its stake in its Indian subsidiary to 75 per cent from 41 per cent. The offer of Rs 675 per share, however, is......
The Supreme Court has dismissed a petition filed by the Madhya Pradesh government, which sought to prosecute drug maker Smithkline Beecham Asia for allegedly manufacturing and selling spurious......
In today's age, an attractive packaging can change the fortunes of a product, especially if it is consumer-driven. More and more companies are concentrating on promotion strategies to push their......