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Shobu Yarlagadda

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From Kabaali to Baahubali, why brands love blockbusters

More than the revenue component, the movies gain hugely in terms of visibility and reach, reports T E Narasimhan.   IMAGE: Prabhas and Rana Dagubatti in Baahubali. Baahubali 2, the sequel to......

Baahubali 2 shows off its marketing muscle

Baahubali 2, made at an estimated cost of 200 crore, will earn more than 500 crores through commercial tie-ups alone, says T E Narasimhan. The makers of Baahubali 2 plan to cash in on the......

Resul Pookutty calls RRR 'Gay love story'

Baahubali Producer Shobu Yarlagadda has called out Resul Pookutty for his 'extremely disappointing' remarks about S S Rajamouli's RRR, which the Oscar-winning sound designer labelled as a 'gay......

Salute the Power & Glory of Indian Cinema!

It is the most potent symbol of India's soft power -- more perhaps than the IT industry and our managerial skill, notes Vanita Kohli-Khandekar. IMAGE: Kajol and Shah Rukh Khan in a scene from......

'We wanted Sanjay Dutt to play Kattappa'

'But it was dicey as he was still in jail.' IMAGE: Director S S Rajamouli, left, with Sathyaraj, the actor who eventually played Kattappa. Photograph: Kind courtesy Baahubali Movie/Instagram It......

Baahubali Rajamouli's RRR takes off

RRR stars NTR and Ram Charan. IMAGE: S S Rajamouli, NTR and Ram Charan at the RRR launch. Fresh from the success of his internationally acclaimed epic Baahubali, RRR, Director S S Rajamouli's next......

Why India likes shows like Mahakali, Naagin 3, Porus...

Mythological and historical shows are lapped up not just by the young, but equally by grown men and women.Ritwik Sharma and T E Narasimhan report. IMAGE: Anita Hassanandani, Surbhi Jyoti and......

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