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Shalin Desai

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Parle plans to bite into Britannia's Bourbon market

 For five decades now, Bourbon and Britannia have gone hand in hand. The Wadia family-controlled company lords over 70 per cent of the popular biscuit category. The rest of the market is with......

New entrants shake up celebrity management

 Celebrity or talent management is seeing a host of new entrants -- a few well-known names and others rank newcomers.The reason: celebrity endorsements in India amount to roughly Rs 4,000 crore (Rs......

Battles over biscuits: The winners and losers

 While Mumbai-based Parle Products is opting to mark its presence in both cookies and cream biscuits, rivals Britannia and ITC have been chosen to put their might behind either creams or cookies.......

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World Test Championship 2023

 India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

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 Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.

GUJARAT, HIMACHAL GO TO POLLS

 The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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