Philips, the Dutch electronics company, has entered into a partnership with Swarovski, the Austrian cut crystal and jewellery manufacturer, to introduce consumer lifestyle electronics and fashion......
As multinationals such as LG Electronics, Whirlpool and TCL vie for a large share in the kitchen appliances segment, the established players and some analysts are sceptical of their success.......
Ye Bechara, kaam ke bojh ka maara, inhe chahiye Cinkara!Remember these lines. Ever wondered what happened to Cinkara? If the market buzz is to be believed, you will get to see Cinkara very soon.......
It is rare for any brand to stand up and take ownership of a premium price-tag unabashed, much less bandy it as a certificate of superiority. But that is exactly how one of the most iconic......
Indian companies are spending almost Rs 100 crore (Rs 1 billion) on cricketers from India as well as other countries for endorsing their brands as the countdown begins for the World Cup in South......