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Is Amitabh Bachchan the right choice to promote GST?

The question that is being asked is: Does the GST campaign gain from his all-too-familiar face taking forward its message or will brand fatigue flatten the impact? The superstar has been appointed......

Brand building: Why oil companies avoid sports stars

Amritha Pillay finds out what keeps state-run oil companies, one of the largest employers of sports champions, from making them the face of their brands. IMAGE: P V Sindhu does not lead any......

Why brand Sensex still has the edge over Nifty

NSE’s recent move to rebrand its indices with the prefix Nifty will help boost recall among investors When the Bombay Stock Exchange’s Sensitive Index surged seven times between......

Surf's journey: From unsmiling Lalita ji to celebrating stains

It is rare for any brand to stand up and take ownership of a premium price-tag unabashed, much less bandy it as a certificate of superiority. But that is exactly how one of the most iconic......

Anchor plan to sell FMCG business

Within a month of global giant Reckitt Benckiser Group of the UK snapping up Ahmedabad-based Paras Pharmaceuticals for Rs 3,260 crore, yet another consumer care deal seems to be brewing.The......

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Samsika Marketing Consultants

News for Samsika Marketing Consultants

Is Amitabh Bachchan the right choice to promote GST?

Brand building: Why oil companies avoid sports stars

Why brand Sensex still has the edge over Nifty

Surf's journey: From unsmiling Lalita ji to celebrating stains

Anchor plan to sell FMCG business

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