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Who Are Political Ads Targeting?

'It is the first-time voters and the agnostics who are often influenced by political advertising.''These swing voters tend to make a huge difference in the outcome of any election.' IMAGE: A......

11 Punjab policemen booked for abducting youth from Rajasthan, demanding ransom

Eleven Punjab policemen including a deputy superintendent of police have been booked for allegedly abducting a 21-year-old Kota man in a drug case, the Rajasthan police said on Tuesday. Image used......

Bengal, Assam set for first phase polling

Over 1.54 crore voters in the eastern states of West Bengal and Assam will exercise their franchise on Saturday in the first phase of polling to decide the fate of key candidates and whether the......

AMU violence: HC asks UP govt to act against guilty cops

The Allahabad high court on Monday directed the Uttar Pradesh chief secretary and Director General of Police, the director general of the Central Reserve Police Force, the Vice Chancellor and......

Man climbs tree to teach students during lockdown

Subrata Pati, who is in Ahanda village in West Bengal's Bankura district, climbs atop a neem tree each day to receive uninterrupted signal on his cell phone, which he uses to teach his pupils with.......

Apple Stores Will Up Brand Value Of Its Chosen Addresses

'If they are taking marquee locations and, say, are paying 50 per cent higher rent, those locations will see a spurt in rates as well.' IMAGE: Apple CEO Tim Cook poses for a selfie with a customer......

Kashmir post: From KFC to Toyota, global firms scramble for damage control

Besides Hyundai, distributors and franchisees of Japanese auto brands including Toyota, Suzuki Motor Corp, Isuzu and Chinese truck brand Faw Trucks also faced a backlash for similar messages posted......

'Tatas will bring Air India to former glory'

'All they need is proper leadership.' Illustration: Dominic Xavier/Rediff.com 'Dear guests, this is your captain speaking. Welcome aboard this historic flight, which marks a special event. Today,......

Age-defying chemistry of the Khans & the cola fizz

Pepsi and Coca-Cola’s target audience is in the 20s, or younger. Brand experts debate whether the last of cinema’s ‘superheros’ transcend the age gap. Akshara Srivastava......

Neeraj Chopra: Next Brand Superstar

The man with the golden arm could surpass some, if not all, top cricketers -- the demigods who stand well above athletes from other disciplines in India, reports Ritwik Sharma. IMAGE: Neeraj......

Agni Review: All About Infernos

For all its flaws, Agni is a clutter-breaking film, and its portrayal of the lives of firefighters is a case of better late than never, observes Deepa Gahlot. Soldiers and police officers......

10 Gangster Shows On OTT

The Web series Bambai Meri Jaan has put the spotlight back to the dark days when the underworld overran Mumbai. The gangster saga is a popular subject with film and serial makers, particularly when......

COMING UP this June: 6 OTT releases

With no theatrical releases in the pipeline, the OTT platform is the go-to place for new film and Web show releases. So what's coming up in June? Joginder Tuteja tells us: The Family Man......

'No star could bully Hrishida'

'I joined Hrishida when I was 17.''He left me with a lifetime of memories.' IMAGE: Hrishikesh Mukherjee with his dear friend Raj Kapoor. Photograph: Kind courtesy Film History Pics/Twitter He is......

Samit Basu: Decoding Ra.One

Fantasy novelist Samit Basu encounters Ra.One. Exclusive to Rediff.comI spent a lot of time this year wandering the wilderness of Bollywood trying to put together a film adaptation of my last......

Next star? Anvay Dravid's knock puts Karnataka on top

IMAGE: Wicketkeeper-batter Anvay Dravid, son of former India captain and coach Rahul Dravid cracked an unbeaten century. Photograph: Kind courtesy Six Cricket Community/Instagram Batting......

Samit Dravid sidelined for four-day game against Aus

IMAGE: Samit Dravid has been laid low by a knee injury. Photograph: Kind courtesy Turbo Leaks/X Injured Samit Dravid was ruled out of the opening four-day game between India U-19 and Australia......

Samit Dravid left out as India crush Aus in first Youth ODI

IMAGE: Samit Dravid was not picked for the match but it wasn't confirmed if he was dropped due to team combination or some sort of injury. Photograph: Kind courtesy KSCA Maharaja T20 Trophy......

Anvay Dravid in Karnataka probables for Vijay Merchant Trophy

IMAGE: Batting great Rahul Dravid's sons Samit and Anvay have been doing well in age group cricket. Photograph: BCCI Wicketkeeper-batter Anvay Dravid, son of former India captain and coach Rahul......

Samit Dravid reacts to maiden India U-19 call-up

IMAGE: Screengrab of Samit Dravid expressing his enthusiasm and appreciation for being selected for the India Under-19 team. Former India coach Rahul Dravid's son, Samit, expressed his excitement......

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