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Rhiti Sports Mindscapes

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New entrants shake up celebrity management

 Celebrity or talent management is seeing a host of new entrants -- a few well-known names and others rank newcomers.The reason: celebrity endorsements in India amount to roughly Rs 4,000 crore (Rs......

Why Dhoni's Rs 210 crore deal makes sense

 Brand gurus explain to Rediff.com's Abhishek Mande Mahendra Singh Dhoni's appeal, which resulted in a landmark endorsement deal for India's cricket captain this week. Sometime last week Indian......

'Dhoni's market value similar to Tiger Woods'

 Harish Kotian speaks to the folks behind Mahendra Singh Dhoni's Rs 210 crore deal. It seems there is no stopping India's captain cool. Mahendra Singh Dhoni has conquered almost every cricketing......

Dhoni signs Rs 210-cr deal, pips Sachin

 India cricket captain Mahendra Singh Dhoni has signed a whopping Rs 210 crore endorsement deal with a talent management company, surpassing Sachin Tendulkar in the corporate contract sweepstakes.......

Top Coverage News

World Test Championship 2023

 India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

Manipur's Tragedy

 Here are news, updates and coverage from violence hit Manipur.

IPL 2023

 Complete coverage of IPL 2023

Sri Lanka's Tour of India 2023

 Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.

GUJARAT, HIMACHAL GO TO POLLS

 The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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