Celebrity or talent management is seeing a host of new entrants -- a few well-known names and others rank newcomers.The reason: celebrity endorsements in India amount to roughly Rs 4,000 crore (Rs......
Brand gurus explain to Rediff.com's Abhishek Mande Mahendra Singh Dhoni's appeal, which resulted in a landmark endorsement deal for India's cricket captain this week. Sometime last week Indian......
Harish Kotian speaks to the folks behind Mahendra Singh Dhoni's Rs 210 crore deal. It seems there is no stopping India's captain cool. Mahendra Singh Dhoni has conquered almost every cricketing......
India cricket captain Mahendra Singh Dhoni has signed a whopping Rs 210 crore endorsement deal with a talent management company, surpassing Sachin Tendulkar in the corporate contract sweepstakes.......