The shares of the company, which operates radio station Big 92.7 FM, opened at Rs 89.75 and soon gained momentum to touch a high of Rs 138.40 on the BSE.
Anil Ambani's radio business, Reliance Media World, which operates radio station BIG FM 92.7, will list on the Bombay Stock Exchange and the National Stock Exchange on Thursday. This makes BIG FM 92.7 the second radio station to be listed on the stock exchanges.
All the 700-odd employees of RMWL will get new cards and stationary with a new signature logo which will have RMWL as the umbrella brand and the business divisions alongside -- BIG FM, BIG Live, BIG Street, BIG Digital.
Both signed a non-binding deal on Sunday.
Anil Ambani Group firm Reliance Broadcast Network on Wednesday said it has completed its final negotiations with US media conglomerate CBS Corp to form a JV to own and operate TV channels.