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What Our Netas Can Borrow From Trump

Our politicians need to take a leaf out of Mr Trump's personalised merchandise sale: It keeps his image in the public eye, continuing to engage him differently and innovatively with his supporters,......

Rediff's Wave Rider Retires!

After steering the Rediff mothership for close to 29 years, Ajit Balakrishnan, founder, chairman and CEO, did what few businessmen in this country do -- R-E-T-I-R-E. On August 2, 2024, we were......

Indians Dominate TIME 100 AI Titans List

The TIME 100 AI list is an interesting assortment of titans.Indians make up about 20 per cent of the coveted list, which is pretty commendable, notes Sandeep Goyal. Illustration: Dominic......

India In 2023: 'Looking Like A Wow'

'An important dimension that shone through was the enormous pride in India, a general belief that as Indians we are starting to count globally and we are at the forefront of the world.' IMAGE:......

The Floating Lanterns Of Hiroshima

The Hiroshima event is not just about the 10,000-odd lanterns that float down a river.It is about remembrance.It is about dignity.It is about respect.It is about love, observes Sandeep Goyal.......

Why Brands Are Chasing Olympic Medalists

'There's significant interest from both existing and new sponsors who recognise the value of associating with Olympic athletes.' IMAGE: Bronze medallists Manu Bhaker and Sarabjot Singh with their......

Finnish firm HMD Global unveils strategy to recover lost ground

Can the launch of smartphones under its own brand name by Finnish company HMD Global — despite having a licence to use the Nokia brand which it bought from Microsoft — help it regain......

How Reliance Retail plans to become 'atmanirbhar'

A few days ago, Reliance Retail surprised the market by acquiring the Campa brand from Delhi-based Pure Drinks Ltd for Rs 22 crore. Photograph: PTI Photo A successful cola brand in the eighties,......

The T-Shirt Wars

Ajit Balakrishnan on the evolution of a cultural symbol. IMAGE: Mark Zuckerberg, Marlon Brando and Peter Thiel. Photographs: Getty Images I stood gazing admiringly at the perfect green......

How Eveready is trying to regain its mojo

Over the past decade, a change in consumer choice swept through the battery industry – the walkman lost its mojo, smartphones took over cameras and batteries were tucked away in remotes and......

Will Kangana Make A Good Politician?

Entertainers can be good politicians if they treat the citizens as the audience, and treat their job like a live show, and work hard to make sure the audience likes them, asserts Sandeep Goyal.......

Why Pepsi Roped In Ranveer Singh

Photograph: Kind courtesy RanveerSingh/Instagram Pepsi has signed up Ranveer Singh as its new brand ambassador as it switches to a new tagline -- 'Rise Up, Baby!' The change in tagline......

Pushpa Effect Makes Allu Arjun Brand Star

A little bird in the know of things tells me that Allu Arjun will most likely become the face of a global cola brand very soon.And he has jacked his brand endorsement price to an unheard of Rs 7.5......

Why '83 Failed At The Box Office

The film didn't offer the entertainment which everyone sought -- it was out-and-out a docu-drama, not a masala movie, notes Sandeep Goyal. Photograph: Kind courtesy Ranveer Singh/Instagram......

Aryan Episode Won't Affect Brand SRK

SRK's persona and brand power has been built over nearly 30 years of public acclaim and love.Brands perhaps believe that his troubles are transitory and that as a human brand he has long legs......

IPL 2023: The Rs 5,000 Crore Battle!

This season, the nature of the advertising game has changed dramatically with TV and digital rights going to different entities. IMAGE: Gujarat Titans, champions, IPL 2022. Photograph: BCCI March......

How Much Did Messi, Ronaldo Charge?

How expensive was this 'picture of the century'?Sandeep Goyal finds out. IMAGE: Cristiano Ronaldo and Lionel Messi, photographed playing chess together. Photograph: Kind courtesy Louis......

Virat Kohli Is In Self-Denial

He is not seeing what perhaps everyone else around him is seeing: An over-commercialised player who is really an under-performing batsman, observes Sandeep Goyal. IMAGE: Virat Kohli looks on......

Can Dravid Better Shastri?

The tough part about coaching is that you have to trouble the comfortable, and comfort the troubled, observes Sandeep Goyal. IMAGE: Rahul Dravid walks out for a nets session with the Indian......

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