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Readership Studies Research Council Of India

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Even for Generation Y, newspaper reading remains a habit

Newspaper readership was 50 per cent in the 16-19 year age group, the highest in any age segment, followed by 42 per cent each in the 12-15 years and 20-29 year age group. According to the Indian......

The feud over Indian Readership Survey

The return of Indian Readership Survey numbers has met with a silent response. Does it mean that the feud over IRS will continue?After almost two years without any readership numbers, nobody......

NRS, IRS to merge into one common survey

The National Readership Study and the Indian Readership Survey, the two primary readership surveys in the country, may make way for a common survey. Executives of the National Readership Studies......

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