How political parties are wooing voters via social media

The election tamasha that was successfully taken online by the BJP during the 2014 general elections is playing out in a bigger avatar, reports Sanjay Jog.   For the Brihanmumbai Municipal......

How political parties tapping voters online

The election tamasha that was successfully taken online by the BJP during the 2014 general elections is playing out in a bigger avatar, reports Sanjay Jog.   For the Brihanmumbai Municipal......

How Mother Dairy is fighting the digital war for young minds

With humorous memes, videos and short stories, Brand Mother Dairy has been steadily inserting itself into almost every trending conversation on social media, writes Viveat Susan Pinto. Photograph:......

Why telcos are ringing in mobile handsets

It may seem like a natural progression, but it has taken more than a decade-and-a-half for telecom operators to look at the mobile phone business in India. This is because, earlier, the market was......

New media outsourcing to India picks up

Foreign companies have begun outsourcing new media work such as online reputation management, data mining, influencer identification and crisis management directly to small and mid-sized Indian......

Web 2.0 not hot in India yet

The potential is huge, but the adoption is low. Most Indian website majors and users appear to be reluctant to embrace the second generation of the Internet, populary know as Web 2.0. Although the......