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Hamara Bajaj Kindled Pride in Being Indian

In 1989 when Bajaj came out with their legendary and elegant Hamara Bajaj campaign, that looked more at apna India, rather than the scooter, and at all hues of scootered Indians, it drew millions......

Sylvester daCunha, creator of iconic 'Amul girl' campaign, passes away

Advertising industry veteran Sylvester daCunha, the creator of the iconic 'Amul Girl' campaign that started in the 1960s, has died, the Gujarat-based milk cooperative that owns the dairy brand said......

Vote: Will you buy Amul Girl merchandise?

Even in her 50s, the Amul Girl has far greater clout than any brand ambassador in India. And India's largest dairy organisation may soon cash in on that. Sohini Das reports. As the country's......

Copycats come under Amul fire

A well-known tag will help the brand crack down on those riding on its nameThere is little that one does not know about Amul. Its co-operative traditions, mass appeal and of course, the punchy......

Amul: Amazing story of India's most successful brand

Creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge. The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot.......

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Rahul Dacunha

News for Rahul Dacunha

Hamara Bajaj Kindled Pride in Being Indian

Sylvester daCunha, creator of iconic 'Amul girl' campaign, passes away

Vote: Will you buy Amul Girl merchandise?

Copycats come under Amul fire

Amul: Amazing story of India's most successful brand

Amul: Amazing story of India's most successful brand

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