Here's a review of some of the Twitter hashtags that trended during the first year of the Modi regime. Some of these were loved by the Twitterati and some triggered fairly heated online exchanges.......
The ad business has had a long-standing love affair with India. Since the mid-1990s, global ad agencies have been steadily buying up local shops, and today the four giant conglomerates that......
Global public relations Burson Marsteller on Monday acquired Genesis Public Relations one of India's leading PR firms for an undisclosed sum. "This is one of our most significant milestones in the......
Ajay Poddar's marble-floor office at Masjid Moth in the scruffy part of South Delhi, is scattered with tiny, square copper chips with circular patterns. Sitting on the table, Poddar fishes out a......
The recent spate of controversies has taken the shine off the Reliance image. The Strategist asks some well-known image consultants how they would initiate damage control in what has been India's......