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Copycats come under Amul fire

 A well-known tag will help the brand crack down on those riding on its nameThere is little that one does not know about Amul. Its co-operative traditions, mass appeal and of course, the punchy......

Amul: Amazing story of India's most successful brand

 Creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge. The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot.......

Amul: Amazing story of India's most successful brand

 Creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge. The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot.......

Stirring up a storm in a milkshake

 Verghese Kurien has been making news. He is generally not boring; but recently he has been going on and on about the same thing for too long.His bugbear is Milma Foods, a company that Mother Dairy......

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 India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

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GUJARAT, HIMACHAL GO TO POLLS

 The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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