Who Are Political Ads Targeting?

'It is the first-time voters and the agnostics who are often influenced by political advertising.''These swing voters tend to make a huge difference in the outcome of any election.' IMAGE: A......

Carnatic Music Goes From Raga To Rage

They all seem to forget that the Music Academy is as much an independent institution as T M Krishna is an individual musician. In drawing those red lines for the Academy management, they do not......

'Maldives must make stronger statement to repair India relations'

Amid the ongoing row between India and the Maldives, opposition leader and the Chairperson of the Maldivian Democratic Party, Fayyaz Ismail, has called for a "tougher stand" by the government,......

Kerala Guv hardens stand against CM over protests

Training his guns directly at the Kerala Chief Minister and the Left wing Students Federation of India, Kerala Governor Arif Mohammed Khan on Tuesday claimed that his car was 'attacked' by......

How Mamata can woo big-ticket projects to Bengal

The words ‘industry’, ‘industrial development’, ‘jobs’, and ‘employment’ have been ringing with higher frequency since Mamata Banerjee stepped into......

The Mystery of Narayana Murthy's Retail Biz

In a short span of time, with the help of Amazon, Cloudtail was able to devise a model that could protect it from the vagaries of online retail business.Sai Manish reports. IMAGE: N R Narayana......

How Indian banks are looking to cash in on bitcoin rally

Indian banks have started exploring opportunities in the space, including lending to crypto exchanges, and accepting bitcoins as collateral, among others. Bitcoin’s rally in 2020, rising 1.5......

No Movie Re-Releases After Diwali?

'We won't have that window to re-release films because of the kind of movies that are slated to be released.' IMAGE: Sohum Shah and Mohammed Samad in Tumbbad. Earlier this month, actor-producer......

Will Kangana Make A Good Politician?

Entertainers can be good politicians if they treat the citizens as the audience, and treat their job like a live show, and work hard to make sure the audience likes them, asserts Sandeep Goyal.......

What To Watch On OTT This Week!

From a conqueror's epic journey to a school kid's nocturnal adventures, fasten your seat belts as OTT takes you to multiple destinations this week. Sukanya Verma lists her recommendations.......

Fighter Review: Wannabe Top Gun

Fighter's distressing lack of thrills and sizzle reduces the exercise to an excuse for tedious amounts of Pakistan bashing, observes Sukanya Verma. Gloss is Siddharth Anand's forte. Within the......

ICONIC frame! Rohit Sharma meets Iker Casillas

IMAGE: Iker Casillas and Rohit Sharma at the NBA Abu Dhabi Games 2024 on Friday, October 4. Photograph: Kind courtesy NBA Indian cricket team skipper Rohit Sharma met Spain's legendary goalkeeper......

Paralympians Soar, But Await India Inc's Leap Of Faith

'Historically, there hasn't been much representation around para-athletes from a brand perspective.''With their best medal tally in Paris, it has triggered considerable organic interest.' IMAGE:......

'Australia Is Ripe For The Taking'

'My prediction is a 3-1 win for India.' IMAGE: India will look to retain the Border-Gavaskar Trophy for the third successive time when they cross swords with Australia in a five Test series,......

'Brand' Welcome Awaits Olympic Stars

'The Paris Olympics has once again blessed the Indian sports marketing landscape with fresh faces and promises.''Expect at least one biopic.' IMAGE: Silver medalist Neeraj Chopra during the medal......

Will India Serve Up Kul-Cha In 1st ODI?

IMAGE: Will India play spin twins Kuldeep Yadav and Yuzvendra Chahal in Sunday's first ODI against South Africa? Photograph: BCCI   An interesting contest is on the cards as a new look Indian......