Will Rahul take back his resignation?

Whether Rahul likes it or not, he will be judged by what he does to put the party back on its feet, says Colonel R Hariharan (retd). Is Rahul Gandhi president of the Congress party or not? He......

Chat with Philip Kotler!

For millions of managers worldwide, Philip Kotler is the marketing guru, the brilliant thinker who has defined and redefined the rules of the game.The Financial Times considers Dr Kotler, along......

5 lessons from Philip Kotler

Philip Kotler was once told, "I thought you were the author of one book (Marketing Management) and 34 versions of it." The man who's been called the "messiah of marketing" smiles as he recalls the......

India is on a roll, says Philip Kotler

Philip Kotler is revered the world over by managers as the Guru of Marketing.On a visit to India, Dr Kotler spent an hour on the Rediff Chat on Thursday, July 20, responding to readers' queries on......

Au revoir, brands?

The current focus on data to measure marketing success could herald the end of an era -- or the beginning of a hype cycle, says Ajit Balakrishnan. Illustration: Dominic Xavier/Rediff.com. Ignore......