D2C brands hitch their wagon to quick-commerce

As quick commerce gains ground, emerging direct-to-consumer (D2C) brands are betting big on digital channels to drive growth. Photograph: Courtesy, LinkedIn According to Aman Gupta, co-founder of......

How Smart TV Is Changing India

The way video is being watched and monetised is changing.This is the first thing that stands out as the penetration of smart TVs continues to rise. IMAGE: Kindly note the image has been posted......

How Lenskart plans to make you 'look good, feel good'

With Katrina Kaif as brand ambassador, will Lenskart be able to steer customers away from local opticians and keep them loyal? Signing up a Bollywood star as brand ambassador is usually the......

How Lenskart is defying the start-up trend

As e-commerce companies learn to live with lower valuations, Lenskart is defying the trend. Last fortnight, when the Delhi-based start-up raised Rs 400 crore (Rs 4 billion) in a new round of......