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Eveready inks JV pact with Indonesian FMCG major

To double its current turnover of Rs 13.53 billion in five years, the firm plans to generate 25 per cent of this consolidated revenue from FMCG sales. Eveready Industries India Ltd (EIIL) has......

What's in a brand name?

Brands names are always critical, but -- as Ambi Parameswaran has discovered -- finding the right one for the Indian consumer requires something special. Illustration: Uttam Ghosh/Rediff.com "What......

Why Baba Ramdev's anti-MNC strategy is self-destructive

Anti-multinational strategy is a futile game, as many strong Indian brands have realised, notes Shailesh Dobhal It was the early 2000s, and as a reporter I was on the trail of the country’s......

Find out which brands are rushing for tie-ups with IPL

Advertisers are jumping on to the Indian Premier League (IPL) bandwagon. Perfetti Van Melle, Havells and Amazon have been brought as on-air associate sponsors by Multi Screen Media (MSM),......

Brands outsource ideation to India for their global campaigns

For the last few years, Italian confectionery major Perfetti van Melle has been adapting its Indian campaigns for brands like Alpenliebe and Big Babol for the European market. Pond’s and......

It's All Khel Khel Mein On OTT This Week

It's an Akshay Kumar special on OTT this week. Of course, there's tons more as well. Go ahead and take your pick. Sukanya Verma gives you some interesting options. Khel Khel MeinWhere to......

Khel Khel Mein Review: Game Of Phones

The chemistry between the motley bunch of actors works in fits and starts but Akshay Kumar's gift of the gab, Taapsee's bumbling comedienne and Fardeen Khan's dry wit come out tops, notes Sukanya......

Hollywood Gets Emotional At SAG Awards

Hollywood's awards season continues with the Screen Actors Guild Awards at the Fairmont Century Plaza in Los Angeles, on February 26. A look at the big winners of the night. Photograph: Frazer......

Wanted may end Salman's flop run

After half a dozen flop films over nearly two years, Bollywood actor Salman Khan has finally tasted commercial success with his latest action flick, Wanted, emerging top grosser this weekend,......

Rediff News

Perfetti

News for Perfetti

Eveready inks JV pact with Indonesian FMCG major

What's in a brand name?

Why Baba Ramdev's anti-MNC strategy is self-destructive

Find out which brands are rushing for tie-ups with IPL

Brands outsource ideation to India for their global campaigns

It's All Khel Khel Mein On OTT This Week

Khel Khel Mein Review: Game Of Phones

Hollywood Gets Emotional At SAG Awards

Wanted may end Salman's flop run

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