Brand Amitabh may get costly post-illness

Amitabh Bachchan struck a Rs 8 crore (Rs 80 million) deal with Dabur for endorsing Chawanprash. ICICI Bank paid him Rs 10 crore (Rs 100 million) to sign him as its brand ambassador.Now, his charges......

Cricket sponsors catch 'em young

Sports management companies have started investing in the future by signing up cricket players well before they get anywhere near the Indian team.As these players are not fully established, sport......

Stars' maiden entry to ad world

The recently ended India, Pakistan test series not only reinforced the marketability of Yuvraj Singh and M Dhoni, but also made new stars visible on the horizon: S Sreesunth, Rudra Pratap Singh and......

Brand Sachin needs a few tons

As Sachin Tendulkar fell to his knees trying in vain to keep out a ball that went on to hit the timber, several questions arose about his future as brand ambassador.While these remain just......

DLF win IPL title sponsorship rights

India's leading real estate developer DLF Ltd has bagged the title sponsorship rights for the IndianPremier League extravaganza that is set to kick-off on April 18. A statement from the IPL on......

Zee wins overseas telecast rights

Zee Telefilms Limited has won the global media rights to telecast India's overseas cricket series at neutral venues.Zee had made a bid of US $219.15 million for five years -- from April 1, 2006 to......

Kale case: More questions than answers

The Abhijit Kale bribery case that rocked Indian cricket last November has been laid to rest.But the jury is still out on whether Kale was let off too easily.Kamal Morarka, vice-president,Board of......

SC issues notice to Zaheer

The Supreme Court issued notice to cricketer Zaheer Khan on a petition filed by his former management firm, Percept D'mark, challenging a Mumbai high court order which vacated its interim order,......

Percept settles dispute with Ganguly

Percept D'mark, the event and celebrity management company that dragged Indianskipper Sourav Ganguly to the Bombay high court for alleged breach of contract, today withdrew the suit following a......