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Despite Covid surge, TV advertising volumes rise 64% YoY

 FMCG companies were the main advertisers in May, contributing to 72 per cent of total ad volumes. Illustration: Dominic Xavier/Rediff.com Advertising on television continued to show momentum in......

Twitter wants to don a more sporty avatar in India

 When boxer Mary Kom won a gold medal and L Sarita Devi refused a bronze at the recently concluded Asian Games in South Korea, about 100,000 congratulatory and supportive messages were posted on......

Manu Anand quitting Pepsi stirs up controversies

 When Manu Anand, the India and South Asia president of beverage and snack giant PepsiCo, suddenly quit last month after 19 long years with the company, and cleared his table the very next day of......

Beverage, ice-cream makers smile as heat wave rises

 This summer could turn out to be one of the better seasons for beverage and ice-cream makers, going by forecasts of weather conditions. This is in stark contrast to last year when companies......

Brand Dhoni remains unbeatable despite slow fadeout

 Dhoni presently endorses a healthy 25 brands, and found himself in fifth place on the Forbes India Celebrity 100 list last year, with earnings worth almost Rs 136 crore. How much of that is set to......

Dhoni Beats Bachchan, SRK!

 Dhoni endorses 42 brands to Bachchan's 41 and SRK's 34. IMAGE: Mahendra Singh Dhoni at the M A Chidambaram stadium in Chennai. Photograph: ANI Photo At 43, Mahendra Singh Dhoni remains the crown......

China's Vivo replaces Pepsi as IPL title sponsor

 IMAGE: Chinese mobile phone maker Vivo to replace beverage giant Pepsi as title sponsor of IPL. Photograph: BCCI Chinese mobile company Vivo replaced PepsiCo as the title sponsor of the......

IPL 7 final moved from Mumbai to Bangalore

 In a surprise decision, the Indian Premier League final to be played on June 1 was shifted out of Mumbai to Bangalore, the BCCI announced on Saturday. The final of the tournament has always been......

PHOTOS: SRK, Dhoni, Deepika delight fans at IPL Gala Dinner

 Bollywood superstar and Kolkata Knight Riders co-owner Shah Rukh Khan came up with a dazzling performance to leave an esteemed gathering of cricketers, officials and fans thrilled at the Pepsi IPL......

Nooyi to recuse herself from ICC media rights process

 IMAGE: Indra Nooyi, a former CEO cum chairperson of global cola giant PepsiCo, is the ICC's first independent director, and she has decided to abstain herself from the ICC media rights process to......

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