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Despite Covid surge, TV advertising volumes rise 64% YoY

FMCG companies were the main advertisers in May, contributing to 72 per cent of total ad volumes. Illustration: Dominic Xavier/Rediff.com Advertising on television continued to show momentum in......

Brand Dhoni remains unbeatable despite slow fadeout

Dhoni presently endorses a healthy 25 brands, and found himself in fifth place on the Forbes India Celebrity 100 list last year, with earnings worth almost Rs 136 crore. How much of that is set to......

Will brand Dhoni get its magic back?

With a drop in the number of endorsements and the fees he commands, the iconic cricketer is casting himself in a new image. Can he get his groove back? MS Dhoni has been staring down television......

Amul, Amazon among most recalled brands this IPL

Coca-Cola, third on the brand recall list, culled by Hansa Research, has a better recall ROI For brands, the Indian Premier League, the annual T20 cricket tournament organised by the Board of......

After IPL success, cricket stars to bag big endorsement deals

While IPL veterans such as Suresh Raina, Virat Kohli and Yuvraj Singh continue to impress on the field, new players from India and abroad have caught the attention of brand managers. The......

PIX: Taimur, Alia, Ranbir's day out

From family dinners to gymming, it's all in a day's work for film folk. Bollywood celebrities do all the regular things that we regular folk do -- including buying fruit from roadside vendors.......

Anushka-Virat's romantic album of memories

Sukanya Verma glances at Virushka's photo album of loveliness. When two of cricket and showbiz's self-made stars decide to marry, there's bound to be much excitement. Virat Kohli and Anushka......

Bigg Boss to go bigger than ever for new season

In the past five years, Colors didn't make any money on its flagship show Bigg Boss, though it had a huge impact on the popularity of the channel (in terms of overall viewership), putting it among......

Nooyi to recuse herself from ICC media rights process

IMAGE: Indra Nooyi, a former CEO cum chairperson of global cola giant PepsiCo, is the ICC's first independent director, and she has decided to abstain herself from the ICC media rights process to......

Will cricket make a comeback at 2028 Los Angeles Olympics?

'I think the T20 format is one that is easily digestible and works. It certainly works from a timing perspective. It fits the format of American sports, roughly three hours.' IMAGE: The West......

Yuvraj Singh, India's Warrior Prince

'What I would love him to do most is to become a life coach and share his incredible story of struggle, success, and survival,' says marketing guru Sandeep Goyal. IMAGE: Yuvraj Singh will not be......

Coke eyes IPL

Coca-Cola will, apart from the coming World Cup in England and Wales, feature as the exclusive non-alcoholic beverage partner at all major ICC events -- men's and women's T20 World Cups in......

Brand Prithvi Shaw

'People can relate to him much the way they did with a young Sachin Tendulkar 30 years ago.'Viveat Susan Pinto reports. IMAGE: Prithvi Shaw scored a century and a half-century in his first two......

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