When Manu Anand, the India and South Asia president of beverage and snack giant PepsiCo, suddenly quit last month after 19 long years with the company, and cleared his table the very next day of......
When boxer Mary Kom won a gold medal and L Sarita Devi refused a bronze at the recently concluded Asian Games in South Korea, about 100,000 congratulatory and supportive messages were posted on......
This summer could turn out to be one of the better seasons for beverage and ice-cream makers, going by forecasts of weather conditions. This is in stark contrast to last year when companies......
FMCG companies were the main advertisers in May, contributing to 72 per cent of total ad volumes. Illustration: Dominic Xavier/Rediff.com Advertising on television continued to show momentum in......
Coca-Cola, third on the brand recall list, culled by Hansa Research, has a better recall ROI For brands, the Indian Premier League, the annual T20 cricket tournament organised by the Board of......
Dhoni endorses 42 brands to Bachchan's 41 and SRK's 34. IMAGE: Mahendra Singh Dhoni at the M A Chidambaram stadium in Chennai. Photograph: ANI Photo At 43, Mahendra Singh Dhoni remains the crown......
IMAGE: Chinese mobile phone maker Vivo to replace beverage giant Pepsi as title sponsor of IPL. Photograph: BCCI Chinese mobile company Vivo replaced PepsiCo as the title sponsor of the......
In a surprise decision, the Indian Premier League final to be played on June 1 was shifted out of Mumbai to Bangalore, the BCCI announced on Saturday. The final of the tournament has always been......
Bollywood superstar and Kolkata Knight Riders co-owner Shah Rukh Khan came up with a dazzling performance to leave an esteemed gathering of cricketers, officials and fans thrilled at the Pepsi IPL......
Defending champions Mumbai Indians will take on Kolkata Knight Riders in Abu Dhabi on April 16 in the opening match of the seventh edition of the Indian Premier League.The United Arab Emirates will......