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Raj softens stand against NCP; slams IPL matches

 Maharashtra Navnirman Sena chief Raj Thackeray on Monday softened his stand against the Nationalist Congress Party and also questioned the rationale of playing IPL cricket matches in the state,......

Despite Covid surge, TV advertising volumes rise 64% YoY

 FMCG companies were the main advertisers in May, contributing to 72 per cent of total ad volumes. Illustration: Dominic Xavier/Rediff.com Advertising on television continued to show momentum in......

Manu Anand quitting Pepsi stirs up controversies

 When Manu Anand, the India and South Asia president of beverage and snack giant PepsiCo, suddenly quit last month after 19 long years with the company, and cleared his table the very next day of......

Beverage, ice-cream makers smile as heat wave rises

 This summer could turn out to be one of the better seasons for beverage and ice-cream makers, going by forecasts of weather conditions. This is in stark contrast to last year when companies......

Lockdown curbs may scorch summer sales

 With states in north India imposing stricter measures to curb intra-state movement after April 20, makers of summer products such as air conditioners, refrigerators, colas, and ice creams are......

Coke bowls marketing googly to PepsiCo

 Taking the direct advertising wars and spoof brawls of the cola majors a step further, Coca Cola is deploying ambush marketing tactics during the Indian Premier League's cricket season-II Consider......

Dhoni Beats Bachchan, SRK!

 Dhoni endorses 42 brands to Bachchan's 41 and SRK's 34. IMAGE: Mahendra Singh Dhoni at the M A Chidambaram stadium in Chennai. Photograph: ANI Photo At 43, Mahendra Singh Dhoni remains the crown......

Should Dhoni Have Done This Ad?

 It is a pity that he does not take his youth influencer role more seriously and align his brand endorsements more responsibly, notes Kanika Datta. IMAGE: Mahendra Singh Dhoni in a Lays ad.......

IPL PHOTOS: Sunrisers Hyderabad vs Mumbai Indians

 Mumbai Indians skipper Rohit Sharma won the toss and opted to bat against Sunrisers Hyderabad in the 43rd match of the Pepsi Indian Premier League in Hyderabad, on Wednesday. Interestingly, both......

Pepsi wants to end IPL sponsorship deal

 ‘They have shown a willingness to move out of the deal from this season because of their own interests and not because of disrepute’ 'We are in talks with other sponsors as well, so the......

PHOTOS: Kohli selects Anushka as his 'bride' during IPL Swayamwar!

 India's batting sensation Virat Kohli finally had to spill the beans, as Bollywood superstar Shah Rukh Khan tricked him into revealing the name of his Lady Love.Shah Rukh conducted a mock......

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GUJARAT, HIMACHAL GO TO POLLS

 The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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