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Despite Covid surge, TV advertising volumes rise 64% YoY

FMCG companies were the main advertisers in May, contributing to 72 per cent of total ad volumes. Illustration: Dominic Xavier/Rediff.com Advertising on television continued to show momentum in......

Brand Dhoni remains unbeatable despite slow fadeout

Dhoni presently endorses a healthy 25 brands, and found himself in fifth place on the Forbes India Celebrity 100 list last year, with earnings worth almost Rs 136 crore. How much of that is set to......

Lockdown curbs may scorch summer sales

With states in north India imposing stricter measures to curb intra-state movement after April 20, makers of summer products such as air conditioners, refrigerators, colas, and ice creams are......

Amul, Amazon among most recalled brands this IPL

Coca-Cola, third on the brand recall list, culled by Hansa Research, has a better recall ROI For brands, the Indian Premier League, the annual T20 cricket tournament organised by the Board of......

After IPL success, cricket stars to bag big endorsement deals

While IPL veterans such as Suresh Raina, Virat Kohli and Yuvraj Singh continue to impress on the field, new players from India and abroad have caught the attention of brand managers. The......

Bigg Boss to go bigger than ever for new season

In the past five years, Colors didn't make any money on its flagship show Bigg Boss, though it had a huge impact on the popularity of the channel (in terms of overall viewership), putting it among......

Dhoni Beats Bachchan, SRK!

Dhoni endorses 42 brands to Bachchan's 41 and SRK's 34. IMAGE: Mahendra Singh Dhoni at the M A Chidambaram stadium in Chennai. Photograph: ANI Photo At 43, Mahendra Singh Dhoni remains the crown......

Should Dhoni Have Done This Ad?

It is a pity that he does not take his youth influencer role more seriously and align his brand endorsements more responsibly, notes Kanika Datta. IMAGE: Mahendra Singh Dhoni in a Lays ad.......

Will cricket make a comeback at 2028 Los Angeles Olympics?

'I think the T20 format is one that is easily digestible and works. It certainly works from a timing perspective. It fits the format of American sports, roughly three hours.' IMAGE: The West......

Coke eyes IPL

Coca-Cola will, apart from the coming World Cup in England and Wales, feature as the exclusive non-alcoholic beverage partner at all major ICC events -- men's and women's T20 World Cups in......

Virushka: How the romance unfolded

Even in a country where Cricket and Bollywood have always been a potent mix, Virat Kohli and Anushka Sharma's fairytale romance is special.Here's looking back at the rollercoaster ride involving......

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Pepsi Indian Premiere League

News for Pepsi Indian Premiere League

Despite Covid surge, TV advertising volumes rise 64% YoY

Brand Dhoni remains unbeatable despite slow fadeout

Lockdown curbs may scorch summer sales

Amul, Amazon among most recalled brands this IPL

After IPL success, cricket stars to bag big endorsement deals

Bigg Boss to go bigger than ever for new season

Dhoni Beats Bachchan, SRK!

Should Dhoni Have Done This Ad?

Will cricket make a comeback at 2028 Los Angeles Olympics?

Coke eyes IPL

Virushka: How the romance unfolded

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