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The Soldier Who Became A Legend

A fortnight after he became the face of the Indian soldier in the Kargil war, on July 8, 1999, Vikram Batra died. He was mortally wounded after fighting through the night while recapturing Peak......

Young Indian professional dies in car accident in US

In a tragic incident, a 24-year-old Indian professional was killed in a car accident in the US state of Pennsylvania. Image used for representational purpose only. Photograph: Lindsay......

USISPF Or USIBC? Who Gets Modi's Vote?

IMAGE: Prime Minister Narendra D Modi with the CEOs of 21 corporations in Washington, DC, June 25, 2017.In the back row (from left) is Mukesh Aghi, then president of the US-India Business......

Who does Indra Nooyi belong to? India or US

Indian-American Indra Nooyi, the former chairperson and CEO of PepsiCo, still vividly remembers a 2009 meeting with the then US president Barack Obama and former prime minister Manmohan Singh......

Indian Corporate Refugees Say 'Dasvidania' to Moscow

'If a stranger refuses to pet my Russian dog, what treatment can I expect for myself?'Geetanjali Krishna reports from Dubai. IMAGE: Vkusno & tochka, which opened in Moscow, June 12, 2022,......

'When An Influencer Promotes Everything...'

'All credibility is lost.' Kindly note the image has been posted only for representational purposes. Photograph: Kind courtesy RDNE Stock project/Pexels.com   With the influencer industry......

Temasek's Haldiram Deal May Be HUGE!

Temasek is nearing a deal to acquire a 10% per cent stake in Haldiram Snacks Foods, valued at $10 billion. IMAGE: A Haldiram's restaurant in Mumbai. Photograph: M Sriram/Reuters   After......

Varun Beverages' growth strategy could help investors reap benefits

The expansion of VBL's snacks portfolio in Zimbabwe, Morocco and Zambia will be revenue accretive. Photograph: Kind courtesy, Varun Beverages Varun Beverages (VBL) has increased its Africa......

Virat Kohli tops celebrity rankings with a brand value of $227.9 million

Cricketer Virat Kohli has reclaimed the top position in brand value, now reaching $227.9 million, surpassing Bollywood star Ranveer Singh, who holds the second spot with $203.1 million, according......

Companies Join Battle Against Sugar, Salt

Mondelez, Coca-Cola, PepsiCo and Nestle India have been working on bringing down the sugar, salt, and sodium content. IMAGE: Kindly note the image has been posted only for representational......

'Ancient Mantras In A Global Bed Of Music'

'It was great to have the Indian roots reflected in full force.' IMAGE: Chandrika Tandon after winning the Grammy's. Photographs: Kind courtesy Chandrika Tandon/Instagram.com   Borders and......

The Moment Aishwarya Burst Into Our Lives

'We did take after take, confusing and stressing her out, until she just threw up her hands and said she couldn't do it.''She was close to tears.' A fascinating excerpt from Adman Madman:......

Why Pepsi Roped In Ranveer Singh

 Photograph: Kind courtesy RanveerSingh/Instagram Pepsi has signed up Ranveer Singh as its new brand ambassador as it switches to a new tagline -- 'Rise Up, Baby!' The change in tagline......

When KK had India going DIL MAANGE MORE

'There was so much grace, depth and serenity in him.' Photograph: Kind courtesy KK/Instagram Rajat Dholakia, singer-composer Dileep Dholakia's son, is a prolific Indian composer, who has given the......

'Glad Cadbury stuck to SRK during his bad times'

'Once an ad, or a brand, has taken a stance, it should have the guts to stick to it.''You cant put out an ad and then issue an apology.' IMAGE: Shah Rukh Khan in the Cadbury's ad. "I've never been......

Dhoni Beats Bachchan, SRK!

Dhoni endorses 42 brands to Bachchan's 41 and SRK's 34. IMAGE: Mahendra Singh Dhoni at the M A Chidambaram stadium in Chennai. Photograph: ANI Photo At 43, Mahendra Singh Dhoni remains the crown......

Historic milestone: India women to play Test at Lord's

Lord's to host its first-ever women's Test between India and England Photograph: Kind courtesy BCCI Women/X Lord's, the 'home of cricket', will host its first-ever Women's Test between India and......

Should Dhoni Have Done This Ad?

It is a pity that he does not take his youth influencer role more seriously and align his brand endorsements more responsibly, notes Kanika Datta. IMAGE: Mahendra Singh Dhoni in a Lays ad.......

India U-19 skipper Unmukt Chand joins Pepsi bandwagon

India's Under-19 World Cup-winning captain Unmukt Chand has joined the list of star cricketers who endorse Pepsi after the soft drink giant roped him in as its brand ambassador on Friday. Unmukt,......

Will SRK's Knights taste success against Preity's Kings?

Their title defence in danger, struggling Kolkata Knight Riders desperately need a win against a resurgent Kings XI Punjab in Kolkata on Friday, in order to revive their fortunes in the Pepsi India......

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