A youth from near Mumbai has combined his knowledge of new media with an expertise in science to create an authentic, individual protest against man's destructive......
In the run-up to the ICC World Cup to be held in West Indies this March. PepsiCo India is entering into cross-promotional alliances with other brands. The marketing pitch revolves around its Blue......
The cricket World Cup is moving ahead on a sturdy pace. Eighty per cent of Indians intend to continue watching the World Cup even if India doesn't make it to the Super Sixes, according to the......
The cola war between Coke and Pepsi is extending to the IPL turf, with Coca Cola replacing rival PepsiCo as sponsors of Mumbai Indians and Kings XI Punjab in the fourth season of the T20......
Maruti Udyog Ltd surpassed Coca-Cola, Pepsi and Hindustan Lever to emerge as the country's largest sports advertiser on television in 2006. The automobile major has maintained its leadership......
The victory of the Men in Blue against Pakistan in the ICC World Twenty20 championship is expected to see a doubling in the market value of young stars like Sreesanth, Rohit Sharma, Gautam Gambhir,......
Afghanistan beat Kenya by seven wickets, at the Sharjah Cricket Stadium, to earn automatic qualification to the ICC Cricket World Cup 2015. Chasing a meagre 94, after the Kenyans were dismissed in......
All 12 men's squads for the ICC World Twenty20 2010 have been confirmed with the very best players in the world all getting ready for the big event, which gets underway in the West Indies later......
Lord's to host its first-ever women's Test between India and England Photograph: Kind courtesy BCCI Women/X Lord's, the 'home of cricket', will host its first-ever Women's Test between India and......
Virat Kohli. Photograph: Stu Forster/Getty Images Virat Kohli is the lone Indian male cricketer to be shortlisted for the LG ICC Awards 2014, nominated for the ODI Cricketer of the Year category.......
New Zealand's Kathy Cross became the first woman to be inducted in an ICC umpires' panel when she was named as an Associate and Affiliate International official following the annual review and......