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Young Indian professional dies in car accident in US

In a tragic incident, a 24-year-old Indian professional was killed in a car accident in the US state of Pennsylvania. Image used for representational purpose only. Photograph: Lindsay......

USISPF Or USIBC? Who Gets Modi's Vote?

IMAGE: Prime Minister Narendra D Modi with the CEOs of 21 corporations in Washington, DC, June 25, 2017.In the back row (from left) is Mukesh Aghi, then president of the US-India Business......

Security forces, Naxals face-off in Lalgarh

Two hundred personnel of the specialised anti-Naxal force, CoBRA, on Friday began sanitising the Jhitkha jungle as security forces proceeded towards besieged Lalgarh in West Midnapore district. As......

Sonia world's 7th most powerful woman: Forbes

Congress president Sonia Gandhi figures as the seventh most powerful woman of the world in the Forbes list which is topped by German Chancellor Angela Merkel and US Secretary of State Hillary......

It was cold-blooded murder, says Ishrat's mother

The mother of Ishrat Jahan, the college student who was allegedly killed in a fake encounter by the Gujarat police in 2004, on Tuesday demanded stringent punishment to all those......

How India became a high-priority market for PepsiCo

Twenty-five years ago, PepsiCo sowed its India entry through an agrarian route, despite opposition from several powerful people, and became a brand to be reckoned with. Surajeet Das Gupta looks at......

Is PepsiCo taking a lesson from Baba Ramdev?

Last month "Yoga Guru" Baba Ramdev gave Congress MP from Arunachal Pradesh, Ninong Ering, a lesson in controlling temper with the gift of a rudraksha. We are not sure if PepsiCo has taken a cue......

PepsiCo shifts from 'fun-filled' to healthy products: Nooyi

With consumers going the healthy way, PepsiCo decided to transform its portfolio from 'fun-filled' to 'good-filled' products, the beverages major's chief Indra Nooyi, Chairman and CEO of PepsiCo,......

PepsiCo India: Youngistaan in cyberspace

Pepsi still has superstars from cricket and filmdom on its rolls, but it is no more banking on them alone to make its voice heard in Youngistaan - the world of its target audience. It is going......

PepsiCo India partners N-Drip to help farmers

Food and beverages major PepsiCo India on Thursday announced a partnership with N-Drip, a manufacturer of gravity-powered micro-irrigation system, to help farmers in India increase water......

Why Pepsi Roped In Ranveer Singh

Photograph: Kind courtesy RanveerSingh/Instagram Pepsi has signed up Ranveer Singh as its new brand ambassador as it switches to a new tagline -- 'Rise Up, Baby!' The change in tagline......

It's playtime in Hollywood

It's playtime. The global box-office these days is dominated by... toys! Filmmakers, while sucking comicbooks and old movies dry, are now also equally involved in toys -- products that have......

Bollywood Hero comes to New York

Neha Dhupia was spotted at the New York premiere of Bollywood Hero, a low budget television series that has gained a lot of buzz, at the Rubin Museum of Art. She is a part of its cast.......

Creating Rithu, the movie

Award winning director Shyamaprasad's, Rithu Seasons Change. Do We? is scheduled to hit the theatres this Friday. Joshua Newtonn, a journalist for nearly a decade and a half is the scriptwriter of......

Dabangg Effect: Pepsi puts the fizz back in Brand Salman

Pepsi is betting on Dabangg 3's box office success.T E Narasimhan reports. Salman Khan has swung a coup. The 50-plus actor has been signed on as the face of cola brand Pepsi, ending his......

Dhoni Beats Bachchan, SRK!

Dhoni endorses 42 brands to Bachchan's 41 and SRK's 34. IMAGE: Mahendra Singh Dhoni at the M A Chidambaram stadium in Chennai. Photograph: ANI Photo At 43, Mahendra Singh Dhoni remains the crown......

Historic milestone: India women to play Test at Lord's

Lord's to host its first-ever women's Test between India and England Photograph: Kind courtesy BCCI Women/X Lord's, the 'home of cricket', will host its first-ever Women's Test between India and......

Should Dhoni Have Done This Ad?

It is a pity that he does not take his youth influencer role more seriously and align his brand endorsements more responsibly, notes Kanika Datta. IMAGE: Mahendra Singh Dhoni in a Lays ad.......

Nooyi to recuse herself from ICC media rights process

IMAGE: Indra Nooyi, a former CEO cum chairperson of global cola giant PepsiCo, is the ICC's first independent director, and she has decided to abstain herself from the ICC media rights process to......

Champions Trophy images: Pakistan vs West Indies

Pakistan fast bowler Naved-ul-Hasan celebrates after dismissing West Indies opener Andre Fletcher in the opening Group A match of the ICC Champions Trophy, in Johannesburg, on Wednesday.......

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