For nine weeks starting October 7, there would be no TV viewership ratings and broadcasters, as well as advertisers, would have to function without such data. The decision was taken late yesterday,......
The NDTV-Nielsen showdown has reached the finality early this year when in January, NDTV's executive vice-chairperson Narayan Rao wrote to Nielsen's chief executive officer David Calhoun about data......
Football-frenzied fans in India were slow on catching up with the excitement as the FIFA World Cup 2010 kicked off in Johannesburg on Friday. But when they did get into the act, TV-viewership rates......
Media planners and executives of TV rating agencies say general entertainment channels have started feeling the heat, as the Indian Premier League is receiving not only an avalanche of......
For a country that considers cricket as a religion, it comes as a surprise that its viewers would prefer politics to the game. On May 16, a decisive day in the history of Indian politics, the......
When cricket makes its way to television, soaps automatically seem to get sidelined. The Indian Premiere League, telecast on Set Max, has dominated the channels through the weeks, edging out the......
Not so long ago, there was random moaning about increasing parochialism in Indian cricket. Players were being booed in the home stadiums of their perceived rivals; it was no longer about wanting......