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Kohli? No, thanks. Why this company supports non-cricketers

 Mumbai-headquartered financial services firm Edelweiss, for close to a decade now, has been aligning its brand with sporting talent of every kind except cricket. What made the company buck the......

Bollywood celebrates India's first Olympic 2012 win

 Here's what your favourite Bollywood celebrities are tweetingAce Indian shooter Gagan Narang won India's first Olympic medal at the ongoing games on Monday in the Men's 10m Air Rifle event.......

Paralympians Soar, But Await India Inc's Leap Of Faith

 'Historically, there hasn't been much representation around para-athletes from a brand perspective.''With their best medal tally in Paris, it has triggered considerable organic interest.' IMAGE:......

'I've Been Fortunate To Have Lived The Life Of An Athlete'

 'I don't know exactly what I would be doing a few years down the line, but I hope I can contribute to Bharat in some way.' IMAGE Archana Girish Kamath was India's lone victor against Germany,......

WFI demands action against Vinesh's support staff

 Sports Minister Mansukh Mandaviya told the Lok Sabha on Wednesday that the government had provided a financial assistance of Rs 70 lakh to Vinesh Phogat in the build-up to the Games for training......

Honour and heartbreak: Sen on Paris Olympics journey

 IMAGE: Shuttler Lakshya Sen missed out on a bronze medal after suffering a defeat against Malaysia's Zii Jia Lee. Photograph: Hamad I Mohammed / Reuters Following his loss in the men's singles......

Despair to glory: Sarabjot's iconic Olympic turnaround

 'All I could think after that final was what my father did for me his entire life, the support of my grandfather in the US and all the lonely journeys that I took on the bus to Ambala during the......

Top Coverage News

World Test Championship 2023

 India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

Manipur's Tragedy

 Here are news, updates and coverage from violence hit Manipur.

IPL 2023

 Complete coverage of IPL 2023

Sri Lanka's Tour of India 2023

 Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.

GUJARAT, HIMACHAL GO TO POLLS

 The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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