O M Bambawale

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'China will have to untie the knot if the relationship has to improve'

'In the short term the relationship will get worse.' Photograph: Kind courtesy Rajnath Singh/X Gautam Bambawale is one of only three Indian diplomats who have served as the Republic's ambassadors......

'We have taught the Chinese some lessons'

'In Eastern Ladakh the Chinese attempted salami slicing.''Our response has been superb. Our military has responded magnificently.' Photograph: Kind courtesy ADG PI - Indian Army In nearly 35 years......

'Xi had already ordered Galwan when he met Modi in Chennai'

'My understanding is that by the time President Xi Jinping came for the Chennai summit [2019], he had already instructed his army to undertake the action in Galwan in the summer of 2020.' IMAGE:......

'India to play marginal role in US-China rivalry'

'The United States should not, by this logic, expect India to create military distractions along the Line of Actual Control, hold up Chinese shipping in the Indian Ocean, or even openly provide......

'PM's US visit was surely tracked, dissected by Beijing'

'The Modi visit will prove to be the watershed where India and the United States commenced technology trade and transfer.' IMAGE: Prime Minister Narendra D Modi and United States President Joe......

US-China trade war: What India must do

'If we play our cards right, we may even benefit from the competition between the US and China as seen from increased investment from each of these countries into India.''The size of our market......

From social media influencers to #metoo, 2018 was a 'brand' new year

What sets 2018 apart from previous years is the magnitude of the shocks that hit our brand ecosystem, says Bharat Bambawale. Illustration: Dominic Xavier/Rediff.com We've had an exceptionally busy......

The one mythology lesson everyone in marketing must learn

Marketers are required to be more Sisyphus than The Vitruvian Man, says Bharat Bambawale. Titian's Sisyphys.According to Greek mythology Sisyphus was doomed to carry a rock uphill time and again,......

Lessons of Paris's Louvre need to come to India!

Adding oomph to an ageing brand? When the first wrinkles appear, the search for the fountain of youth must begin! Illustration: Dominic Xavier/Rediff.com. Francois Mitterrand, president of France......

The brands Bollywood won't promote

Actors and sportspersons are increasingly blacklisting products like colas and fairness creams.Urvi Malvania explores what lies behind the concern among endorsers over brands they promote and how......

2017: Bollywood's worst year?

The Padmavati controversy has come at an awakard time for Bollywood. Urvi Malvania reports. IMAGE: Will Salman Khan's Tiger Zinda Hai save the year for Bollywood? Controversy sells tickets, but......

First look: India Grand Prix trophy unveiled

The Indian Grand Prix trophy was unveiled at Buddh International Circuit on Friday. Sanjay Kapoor, CEO, Bharti Airtel Limited, India & South Asia, Bernie Ecclestone, President and CEO of Formula......

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