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FMCG story slides into slow lane; Britannia bucks the trend

While green shoots are beginning to emerge, with June sales rebounding to pre-Covid levels thanks to a rural revival, most FMCG chief executives have voiced concerns about localised lockdowns that......

Battles over biscuits: The winners and losers

While Mumbai-based Parle Products is opting to mark its presence in both cookies and cream biscuits, rivals Britannia and ITC have been chosen to put their might behind either creams or cookies.......

Britannia bites digital pie to push cookie

After colas and burgers, biscuits are the latest in the fast moving consumer goods category to consider a test launch on e-commerce platforms, ahead of their entry into physical stores.Britannia......

Britannia to boost its regional portfolio

Britannia's results for the second quarter (July-September) have pleased the Street with operating margins showing a small increase despite a significant rise in input costs. But Vinita Bali isn't......

Armed with Nutribic court order, GSK set for cookie war

Three weeks after securing the approval of the Madras High Court to market its nutritious biscuit Horlicks Nutribic, pharmaceutical and consumer goods maker GalxoSmithKline (GSK) has rolled out the......

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