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Why Indian companies now prefer online launches

 What is driving the digital-first approach of traditional, legacy brands? Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium. Samsung......

How brands in India are going digital

 Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium, its targeted and data driven approach and the increasing cost of offline channels for......

Shalini Krishnan quit a high-paying job to teach tribal students

 India is witnessing a radical transformation where highly qualified youngsters are giving up cushy jobs to make a difference in the lives of poor people in rural areas. Manu A......

Is advertising India's next BPO opportunity?

 With many firms setting up studios to provide 24x7 support to creative functions across the globe, India's creative reputation becomes critical. Pratap Bose,CEO, Ogilvy & Mather India Our core......

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World Test Championship 2023

 India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

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 Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.

GUJARAT, HIMACHAL GO TO POLLS

 The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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