Nokia Technologies will receive royalty payments from HMD for sales of Nokia-branded mobile products, covering both the brand and the intellectual property rights.
Can the launch of smartphones under its own brand name by Finnish company HMD Global - despite having a licence to use the Nokia brand which it bought from Microsoft - help it regain its once dominant position in the mobile phone sweepstakes in India, where it was once routed? In 2009, Nokia was the country's largest MNC with revenues of $4 billion and a market share touching 80 per cent in 2010. After this, its fortunes fell. Although it had been the first global player to set up an assembly plant, not only to assemble phones for the local market but for exports, it had to shut down operations in 2014.
Finnish phone manufacturer Human Mobile Devices (HMD Global), which acquired the Nokia brand name from Microsoft, is planning to make India a key manufacturing hub for its phone exports. The company only began exporting late last year with the Nokia 105 Classic. What started mainly with feature phones will now extend to smartphones - it announced the global launch of models under the HMD brand for the first time a few days ago and these will be available in India too.
Valued at Euro 35 billion, Nokia is the world's fifth most valuable brand, after Coca Cola, Microsoft, IBM and General Electric. With annual turnover at 3.6 billion euro, India contributed nearly seven per cent to Nokia's total global revenues of 51 billion euro in 2007. Nokia has invested $ 210 million for setting up a manufacturing facility in Tamil Nadu and the Indian facility is 1 of the best among 9 Nokia factories. It has estimated 100mn new phone subscribers in India.
All future smartphones from Microsoft will be under the Microsoft brand, which means Nokia brand will now be phased out.
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Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium, its targeted and data driven approach and the increasing cost of offline channels for sales and distribution.
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The once-popular brand plans to try its luck in the smartphone market with reliability as its key proposition.
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The phone has some interesting features, and should be able to attract Windows-based phone users' attention who are on a budget, says Himanshu Juneja.
Nokia is hiring software experts, testing new products and seeking sales partners.
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