SET Max making another pile from IPL ad revenue

SET Max, the official broadcasters of the Indian Premier League (IPL)cricket tournament, has already hit a sixer with the third edition of the twenty20 league. The channel is estimated to rake in......

Ambient: The next big 'A' in advertising

A water fountain spouts blood. A dog walks around with a leash around its neck, ominously suspended in mid-air. No, these are not attempts to create a sci-fi thriller but ambient advertisements. In......

Women finally warm up to cricket

The viewership numbers of the DLF Indian Premier League have thrown up a new trend that challenges conventional advertising wisdom. No less than 36 per cent of the television viewership for the......

Advertisers wary of rebel cricket league

India's top-notch companies, which put their money in cricket, are cold to spending money on the Indian Cricket League, especially after the victory of the country in the Twenty20 World Cup and a......

Cricket tourney creates record

The Sugar Free-Saran Corporate Cricket 7's 2005, featuring 90 corporate teams from all over India, achieved a milestone by breaking into the prestigious Limca Books of Records for being the longest......