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SET Max making another pile from IPL ad revenue

SET Max, the official broadcasters of the Indian Premier League (IPL)cricket tournament, has already hit a sixer with the third edition of the twenty20 league. The channel is estimated to rake in......

Ambient: The next big 'A' in advertising

A water fountain spouts blood. A dog walks around with a leash around its neck, ominously suspended in mid-air. No, these are not attempts to create a sci-fi thriller but ambient advertisements. In......

Women finally warm up to cricket

The viewership numbers of the DLF Indian Premier League have thrown up a new trend that challenges conventional advertising wisdom. No less than 36 per cent of the television viewership for the......

Ad agencies hunt for media strategists

Earlier this year, ad agency Leo Burnett returned to the Indian Institute of Management, Bangalore, after a gap of six years and hired six graduates as strategy planners. Mudra too has upped the......

Grey Global scouts for acquisitions in media

Grey Global group, a part of the WPP Network, is in talks with interactive media companies in India for acquisitions. Nirvik Singh, chairman-south Asia and president-southeast Asia, Grey Global......

Cricket tourney creates record

The Sugar Free-Saran Corporate Cricket 7's 2005, featuring 90 corporate teams from all over India, achieved a milestone by breaking into the prestigious Limca Books of Records for being the longest......

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Nirvik Singh

News for Nirvik Singh

SET Max making another pile from IPL ad revenue

Ambient: The next big 'A' in advertising

Women finally warm up to cricket

Ad agencies hunt for media strategists

Grey Global scouts for acquisitions in media

Cricket tourney creates record

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