India's most powerful, most valuable corporate brands

Ever wondered why the world is divided between Apple and Samsung or Nikon and Canon? It’s the branding. Right branding helps companies in every business aspect - from hiring the right talent......

Rupee trouble hits Nikon India

Nikon India, a wholly-owned subsidiary of Nikon Corporation of Japan, has said that it will go for a price rise if the rupee depreciation will continue."Since we are importing all our products from......

Corporates get ready to splurge on ads during IPL

Looking to cash in on the cricket fever after India's World Cup win, corporates are lapping up advertising spots in the forthcoming IPL, with the likes of Tata Motors earmarking a Rs 30 crore (Rs......