Nielsen Mobile Consumer Insights

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Mobile: Network quality more important than tariff

Network quality remains the top priority for consumers when choosing an operator, even as most telecom operators are busy lowering call rates to outdo rivals, according to research firm Nielsen.......

MNP attractive to postpaid users: Nielsen

Postpaid users, high spenders and business subscribers are more likely to switch their operator if Mobile Number Portability (MNP) is introduced in the country, while prepaid users may remain loyal......

India calling: Mad rush to build mobile platforms

India's mobile subscriber base is expected to reach 1.2 billion by 2015 and companies are experimenting with new ways to tap this market. Also, they are looking to explore avenues to monetise......

50% of smartphone users in India are under 25: Nielsen

Indians are increasingly taking to smartphones and the number of such devices in the country touched 40 million last year with almost half of the users younger than 25, says a survey.The dramatic......

'Internet is making consumer behaviour change'

Internet is influencing consumer behaviour as 7 out of 10 buyers know the exact brand and model they want to buy with the help of online research before entering the store, a study by Google India......

Rediff News

Nielsen Mobile Consumer Insights

News for Nielsen Mobile Consumer Insights

Mobile: Network quality more important than tariff

MNP attractive to postpaid users: Nielsen

India calling: Mad rush to build mobile platforms

50% of smartphone users in India are under 25: Nielsen

'Internet is making consumer behaviour change'

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