Emotions are the new celebrities of advertising

Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports. Nokia's emotional Diwali ad.   An old professor sits,......

50% of smartphone users in India are under 25: Nielsen

Indians are increasingly taking to smartphones and the number of such devices in the country touched 40 million last year with almost half of the users younger than 25, says a survey.The dramatic......

'Internet is making consumer behaviour change'

Internet is influencing consumer behaviour as 7 out of 10 buyers know the exact brand and model they want to buy with the help of online research before entering the store, a study by Google India......

India calling: Mad rush to build mobile platforms

India's mobile subscriber base is expected to reach 1.2 billion by 2015 and companies are experimenting with new ways to tap this market. Also, they are looking to explore avenues to monetise......