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Consumers love brands they perceive as underdogs
A team of researchers, including an Indian-origin scientist, has revealed that consumers strongly relate to brands that they perceive as underdogs. "Across contexts, cultures, and time periods,......
Top Coverage News
World Test Championship 2023
India held the top position in the ICC Men's Test Team Rankings while Australia secured the...
Manipur's Tragedy
Here are news, updates and coverage from violence hit Manipur.
IPL 2023
Complete coverage of IPL 2023
Sri Lanka's Tour of India 2023
Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.
GUJARAT, HIMACHAL GO TO POLLS
The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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