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Why Brands Are Chasing Olympic Medalists

 'There's significant interest from both existing and new sponsors who recognise the value of associating with Olympic athletes.' IMAGE: Bronze medallists Manu Bhaker and Sarabjot Singh with their......

Brands court a new icon: Sindhu!

 The Olympic silver medalist could charge between Rs 75 lakhs and Rs 1 crore per endorsement, says Urvi Malvania. While 1.3 billion Indians cheered as P V Sindhu clinched India's first-ever......

Brand Raina shines in the spotlight

 Suresh Raina currently endorses Ceat Tyres, Pureplay (apparel brand) and is expected to sign on Intex, a petroleum brand (he launched Repsol by Gulf Oil last year), and a health care brand.......

How brands are bringing it on at Rio Olympics

 For the first time ever, the largest ever contingent to the Games has around six official brand partners, with a combined value touching Rs 10 crore. This is more than three times the amount that......

After IPL success, cricket stars to bag big endorsement deals

 While IPL veterans such as Suresh Raina, Virat Kohli and Yuvraj Singh continue to impress on the field, new players from India and abroad have caught the attention of brand managers. The......

Paralympians Soar, But Await India Inc's Leap Of Faith

 'Historically, there hasn't been much representation around para-athletes from a brand perspective.''With their best medal tally in Paris, it has triggered considerable organic interest.' IMAGE:......

'Brand' Welcome Awaits Olympic Stars

 'The Paris Olympics has once again blessed the Indian sports marketing landscape with fresh faces and promises.''Expect at least one biopic.' IMAGE: Silver medalist Neeraj Chopra during the medal......

Vijender's next pro bout on rooftop deck of casino ship in Goa

 Photograph: Kind Courtesy Vijender Singh/Twitter Indian professional boxer Vijender Singh's next bout, his first since November 2019, against a yet-to-be-announced opponent will take place in......

Vijender to take on Russian Artysh Lopsan in comeback fight

 Photograph: Kind Courtesy, Vijender Singh/Twitter India's professional boxing star Vijender Singh will fight Russia's Artysh Lopsan in his return to the ring after over a year disrupted by......

Vijender scores TKO win over Snider

 India pugilist wins 11th successive pro bout to maintain unbeaten run. IMAGES: India Vijender Singh defeated Mike Snider on his debut in the US professional circuit, in Newark, on Saturday.......

Top Coverage News

World Test Championship 2023

 India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

Manipur's Tragedy

 Here are news, updates and coverage from violence hit Manipur.

IPL 2023

 Complete coverage of IPL 2023

Sri Lanka's Tour of India 2023

 Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.

GUJARAT, HIMACHAL GO TO POLLS

 The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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