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Ncaer Centre For Macro Consumer Research

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Good news! India's 'rich' households rising

 Bhashar Seetharam and Varsha Das are a double-income-no-kids couple residing in Mumbai. The 29-year-old Seetharam is a consultant with a company, while 26-year-old Das is a public relations......

'The Indian consumer is a monster'

 Researching how a billion Indians earn, save and spend is a huge assignment. Proceeding to analyse the data and then publish a book that lucidly explains the relationship between these variables......

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