All about brand identity

Since the appearance of its initial slogan-- 'Just do it'-- Nike has cultivated the universal values associated with sports and the Olympic movement: surpassing oneself, determination, competition,......

Richa Chadha: I am being spoilt by international attention now

Not only does Richa Chadha have a nose for picking interesting roles, but her olfactory system also seems to help her prepare for them.  Before starting on a project, she selects a fragrance......