Harley back in saddle: Rides with Hero for 'most affordable' bike

Two years after it hitched a ride with Hero MotoCorp (Hero), Harley-Davidson (Harley) and the Pawan Munjal-led firm are gearing up to ride into the middleweight (midweight) motorcycle segment......

Rahul Bajaj was a true nationalist

Rahul Bajaj was transparent, outspoken, and not ready to bend the rules, says R C Bhargava. Illustration: Dominic Xavier/Rediff.com As marketing director in Maruti Suzuki (then called Maruti......

Can Ola disrupt India's e-scooter market?

By setting up massive capacities in a limited market against entrenched competition, founder Bhavish Aggarwal has his work cut out proving the sceptics wrong, says Surajeet Das Gupta. Photograph:......

For Harley-Davidson, Indian roads were always bumpy

From being exorbitantly priced to facing stiff competition, Harley was always going to find it tough to crack a market like India, says Dhruv Munjal. Photograph: Philippe Wojazer/Reuters A few......

Tiger Woods is now Hero's global brand ambassador

India's two-wheeler giant, the Hero Group, has signed American golf legend Tiger Woods as its brand ambassador in a four-year deal that targetscapturing new markets in North America and......

The 50 most influential people in Indian sport

Sports Illustrated India's most influential people in Indian sport features a brewer, a sugar baron and a cement maker, elbowing out some of the country's biggest sports stars themselves. What's......

Hero Honda title sponsor for 2010 hockey World Cup

Hero Honda Motors Ltd, the world's largest two-wheeler manufacturer, has been named the title sponsor for the 2010 FIH men's hockey World Cup, to be held in Delhi in March. The announcement was......

Jeev, Randhawa for Indian Open

Jeev Milkha Singh and defending champion Jyoti Randhawa are set to grace the famous fairways of Delhi Golf Club next month at the Hero Honda Indian Open. In a major coup for the tournament's......