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Mudra Max

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'Arnab Goswami is the Ekta Kapoor of TV news'

For Arnab Goswami, the television studio is a stage and he plays his part to the hilt, with a finger on the pulse of the English-speaking audience, says Veenu Sandhu On Thursday night, minutes......

The tragicomedy of Mumbai's LAST telegram

The last telegraphic message to be sent from Mumbai's Central Telegraph Office was not a personal message, neither was it a patriotic one. Nitin Rastogi, a 31-year-old deputy general manager at......

From OOH to Aah: Billboard players are putting up a brave face

Travellers at the Mumbai airport were in for a surprise recently. They were greeted by Volkswagen's flagship product Beetle. Not the original one, but a car made from scrap, which was a......

Go digital for good brand building

It is a simple truth that all successful companies have a very specific strategic approach for the way they communicate, whether that is to consumers, the trade, or to internal stakeholders. The......

Corporates get ready to splurge on ads during IPL

Looking to cash in on the cricket fever after India's World Cup win, corporates are lapping up advertising spots in the forthcoming IPL, with the likes of Tata Motors earmarking a Rs 30 crore (Rs......

IPL evokes cold waves in brand campaigns

Most ad gurus think the third edition of the Indian Premier League has been a disappointing creative show. The third edition of the Indian Premier League is well underway. Ads are visible all over......

'Celebrities should come with an expiry date'

Whether it's colas, shoes, mobile connections or vehicles, the celebrity who endorses a product becomes the face of the brand. Yet, how vital is the role of a celebrity in engaging with the......

Top Coverage News


World Test Championship 2023

India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

Manipur's Tragedy

Here are news, updates and coverage from violence hit Manipur.

IPL 2023

Complete coverage of IPL 2023

Sri Lanka's Tour of India 2023

Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.

GUJARAT, HIMACHAL GO TO POLLS

The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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