'Arnab Goswami is the Ekta Kapoor of TV news'

For Arnab Goswami, the television studio is a stage and he plays his part to the hilt, with a finger on the pulse of the English-speaking audience, says Veenu Sandhu On Thursday night, minutes......

Advertisers become selective about TV channels

Marketers are now looking at consolidation with top three-four channels in a genre and effecting long-term deals with frequent reviews. While the rates for the top television players' inventory in......

2009 looks bleak for the ad industry

Television and print media are expected to lose up to 10 per cent of their cumulative market share to new and emerging mediums like radio, digital and out-of-home (OOH) in 2009, as the overall......

Ad-spot rates at 2005-06 levels

A curb on advertising budgets for television by the large companies and economic slowdown have managed to bring down the prime-time (8 pm-11 pm) ad-spot rates of general entertainment channels......

Financial advertising melts down

The ongoing downturn has forced firms to cut back on advertising expenses. The banking, financial services and insurance segment (BFSI) has cut advertising budgets by nearly 40 per cent. An......