The engagement of fast moving consumer goods companies with media and entertainment firms is growing as clutter on television prompts some of the biggest advertisers in the country to look at other......
Creating compelling stories defines the company's current advertising and marketing strategy; a master at the art of plugging brands, albeit subtlyTwenty years ago, Coca-Cola, the......
In a first-of-its-kind deal, MTV has entered into a partnership with Hindustan Unilever (HUL), India’s largest fast moving consumer goods firm, for five of its best-selling brands. The deal......
Coca-Cola is making a big song and dance about its bid to strike a chord with teenage customers. The cola giant's announcement on Friday to bring in Coke Studio, music television series promoted......
Cricket programming is raking in big moolah for TV channels, across different genres. The channels expect to roll out over 2,000 hours of cricket-related shows during the 45-day World Cup,......
'Don't object to change; understand why people like it.' IMAGE: Babul Supriyo in Khoya Khoya Chand (2024). Singer Babul Supriyo, who gave us hit albums like Sochta Hun and Kuch Aisa Lagta Hai,......
The Forbes Celebrity India 2018 list of the highest earning Indian celebrities is out, and it has so many surprises! For starters, the list has a lady in the top five for the first time since it......
The Beatles may be top of the pops, but someone born in the USA has shown them who is the boss.According to the Zagat Survey's Music Guide which hit stores on September 23, Bruce Springsteen has......
Archis Patil was forced to abandon professional football after injuries, but his passion for the sport found other outlets, discovers Hitesh Harisinghani/Rediff.com He's gangly, seemingly......
Is he an artist or an artisan? The jury, out for years, has not been able to reach a verdict on Rahul Dravid.The problem is that his batting has shades of both.The 32-year-old Dravid, who reclaimed......