MTR re-positions its brand to cater early morning to the hungry urban young. It has launched a range of breakfast foods to pave the way for future product and brand transformation.
Clearly, Nestle has a fight on its hands. Whatever be the outcome of the ensuing battle, the conversation at the morning table is shaken and stirred.
While the traditional masala portfolio continues to hold its sway, the brand is up against stiff competition from food delivery apps and the thriving community of restaurants that they support for its ready-to-cook and ready-to-eat fare.
Gits now has super food mixes like brown rice and flax seeds idli mix, oats idli mix and such other products. It has also launched an organic and vegan version of ready meals abroad. It also has an e-store, besides selling through Flipkart, Amazon and Big Basket.
The cola major expands its portfolio of healthy foods under brands Tropicana and Quaker Oats, looks to bring down its sugar addiction by Apurva Venkat.
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