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Bournvita asked to remove misleading ads amid row

 Apex child rights body National Commission for Protection of Child Rights (NCPCR) on Wednesday asked Mondelez India-owned brand Bournvita to withdraw all "misleading" advertisements, packaging and......

D2C brands hitch their wagon to quick-commerce

 As quick commerce gains ground, emerging direct-to-consumer (D2C) brands are betting big on digital channels to drive growth. Photograph: Courtesy, LinkedIn According to Aman Gupta, co-founder of......

Companies Join Battle Against Sugar, Salt

 Mondelez, Coca-Cola, PepsiCo and Nestle India have been working on bringing down the sugar, salt, and sodium content. IMAGE: Kindly note the image has been posted only for representational......

'Cadbury Gems' versus 'James Bond': And the winner is...

 After two decades of being stuck in a trademark infringement suit, the Delhi high court gave a judgment in favour of Cadbury and restrained an Indian company from selling its products that are......

Drug controversy has not dented Shah Rukh Khan's popularity as brand: Experts

 Shahrukh Khan is one of India's most loved “human brands”, and while the drug controversy may have paused his endorsement engagements, it has not dented the superstar's popularity among......

Despite Covid surge, TV advertising volumes rise 64% YoY

 FMCG companies were the main advertisers in May, contributing to 72 per cent of total ad volumes. Illustration: Dominic Xavier/Rediff.com Advertising on television continued to show momentum in......

Why Vettaiyan May Become A Blockbuster

 'The combination of star power, compelling storytelling, and action-packed drama promises to set the box office ablaze and kickstart the new quarter on a spectacular high note.' IMAGE: Rajinikanth......

Baahubali Effect changes how India makes movies

 Several big budget movies, including one for Rs 300 crore on Karna and another Rs 1,000 crore movie based on Bhima, have been launched on the same model.T E Narasimhan reports. Additional inputs:......

Will IPL 2021 set a new record for Star Sports?

 IPL 2020 was the first sports tournament to surpass 400 billion viewing minutes.Viveat Susan Pinto reports. IMAGE: Mumbai Indians Captain Rohit Sharma and Delhi Captails Captain Shreyas Iyer walk......

Cricket hits a six after India's Aussie triumph

 'There is pent-up demand for cricket after last year when no tournaments were played on Indian soil due to the pandemic.' IMAGE: The Indian team celebrates winning the Test series against......

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