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Cola, beverage, ice cream makers expect surge in sales as temp soars

 With a gradual rise in temperature and the start of heatwave, FMCG and dairy firms selling cola-based fizz drinks, juices, mineral water, ice creams and milk-based beverages expect a spike in sales......

Battle of cola giants: And the winner is...

 While Coca-Cola India improved its profit margin during the year, arch rival PepsiCo’s margin was far lower. The two cola giants - Coca-Cola and PepsiCo - managed to extend their top line in......

The story behind the Mirinda advertisement

 The Mirinda drinker doesn't give a rat's ass what the rest of the world thinks." That's perhaps not the most elegant turn of phrase you could use to describe a target group, but Soumitra Karnik......

Pepsi makes a Splash with its new vitamin water

 PepsiCo bets on value-added water by launching vitamin-fortified drinks in a segment that is growing rapidly in India. With the demand for carbonated soft drinks falling, PepsiCo is shifting focus......

PepsiCo to invest Rs 33,000 cr in India by 2020

 Announcing one of its single largest investments in a country, global beverages and snacks major PepsiCo on Monday said it will invest Rs 33,000 crore (Rs 330 billion) in India by 2020 to more than......

Meet the voice behind Chammak Challo

 We all know that international singer Akon has sung Chammak Challo in Ra.One, releasing this Diwali. What we don't know is that Hamsika Iyer is the female singer accompanying him.......

Meet the voice behind Chammak Challo

 We all know that international singer Akon has sung Chammak Challo in Ra.One, releasing this Diwali. What we don't know is that Hamsika Iyer is the female singer accompanying him.......

Film awards after four years!

 Cinematographersturning directors is nothing new. The list of such achievers includes P C Sreeram, Santosh Sivan and Rajeev Menon.The latest entry to the club is K V Anand, who won the National......

From Mountain Dew to Hijack

 Kunal Shivdesani has made a name for himself directing over 300 commercials for brands like Mountain Dew and Pepsi. Now, he's trying to leave his mark on Bollywood with his first full length......

Triathlete Carfrae's virtual race end after husband pulls out plug

 IMAGE: Tim O'Donnell of the United States with his wife Mirinda Carfrae. Photograph: Tom Pennington/Getty Images for IRONMAN Australian triathlete Mirinda Carfrae was cruising along in second......

Top Coverage News

World Test Championship 2023

 India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

Manipur's Tragedy

 Here are news, updates and coverage from violence hit Manipur.

IPL 2023

 Complete coverage of IPL 2023

Sri Lanka's Tour of India 2023

 Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.

GUJARAT, HIMACHAL GO TO POLLS

 The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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