Humour is Sameer Suneja's ladder to success

Sameer Suneja, 41, will take over as the chief executive of Perfetti Van Melle from October 1. Till a little over a year ago, Suneja was running the Indian arm of Perfetti. Then he was appointed......

Lowe grabs 11 Effie awards

Sweeping 11 awards across eight categories including Ad Agency of the Year at the 2006 Effie awards, Lowe Lintas emerged the most decorated winner. The awards were organised by the Ad Club of......

Ogilvy reigns supreme at Abby

Ogilvy & Mather is crowned the creative agency of the year.An Abby of sorts is how one could define the advertising awards hosted by the Ad Club, Mumbai, this year. With a host of leading agencies......

Perfetti wants bigger bite of India

Confectionery major Perfetti Van Melle is planning to make India one of its largest operations outside Italy, at par with China and the Netherlands. The company has five plants in Italy and over 50......

Why old Hindi songs rock commercials

Quite a few advertisements on television have borrowed their score from old Hindi songs, taking us back in time and enhancing the ad even more.   While we love the songs, we may not always......

EPL: Manchester City set the standard for United at Chelsea

The challenge against champions Chlesea on Sunday is for Manchester United to show that they can replicate the confident and businesslike win that City showed a month ago. IMAGE: Manchester......