Fair & Lovely: Can HUL go beyond a cosmetic change?

For a product initially positioned as a "closet mate" which could help improve a woman's marital prospects, HUL Chairman Sanjiv Mehta says the communication now is all about women's......

Caught in the NiMo-Choksi crossfire: Virat, Kangana, Priyanka

The PNB ambassador is Virat Kohli, Priyanka Chopra and Siddharth Malhotra are the faces of the Nirav Modi label, Kangana Ranaut, Kriti Sanon and others endorse the family of brands under the......

40 years....and now: How Horlicks grew up with the times

Horlicks has had its most eventful run in the last 40 years, changing its positioning with changing times.   Photograph: Courtesy,  GlaxoSmithKline Before the advent of plastic......

IIM-B gives executives world-class view

The Indian Institute of Management-Bangalore has been collaborating with global universities like INSEAD, Lancaster, McGill and three schools in Japan for over a decade to train senior executives......