Smokers, no need to kick the butt yet

Phillip Morris says its research shows that the product while giving the same delivery of nicotine to smokers, does not produce the toxic and carcinogenic effects of cigarette smoking known as......

How ITC, Godfrey Phillips plan to expand market share

ITC has introduced differentiated cigarettes like Gold Flake Indie Mint, Gold Flake Neo and Classic Rich & Smooth in the premium end. Godfrey, too, introduced flavoured variants like Four Square......

Au revoir, brands?

The current focus on data to measure marketing success could herald the end of an era -- or the beginning of a hype cycle, says Ajit Balakrishnan. Illustration: Dominic Xavier/Rediff.com. Ignore......

Tobacco ad ban to cost Rs 250 crore

With the blanket ban on tobacco advertising through all media coming into effect from May 1, the advertising industry is set to lose nearly Rs 250 crore (Rs 2,500 million). Tobacco companies too......

Ferrari remove symbol representing cigarette brand

Ferrari removed a controversial bar code livery from their Formula One cars on Thursday after suggestions that it represented subliminal advertising for cigarette sponsor Marlboro. "Together with......

Former F1 champ and protagonist of 'Rush', Lauda dead at 71

Lauda won two world championships in 1975 and 1977 with Ferrari and a third in 1984 with McLaren. His rivalry with British driver James Hunt, the 1976 champion for McLaren, was intense and......

F1 forced to try to kick tobacco habit

Formula One, already cutting costs to fend off a financial crisis among smaller teams, will this year be forced to face the reality that the era of dependence on tobacco sponsorship is drawing to a......

F1 to try to kick tobacco habit

Formula One, already cutting costs to fend off a financial crisis among smaller teams, will this year be forced to face the reality that the era of dependence on tobacco sponsorship is drawing to a......

Formula One under pressure end alcohol sponsorship

Fernando Alonso of Spain and McLaren Honda sports an alcohol company sponsorship. Photograph: Mark Thompson/Getty Images Formula One was accused of sending out a mixed message on alcohol at the......